| Content “Create in India” campaign ‘PRASAD’ project Scheme for Economic Empowerment of DNTs, NTs and SNTs (SEED) |
| GS 2 |
| Government Schemes |
“Create in India” campaign
Context- A “Create in India” campaign with an exclusive focus on content creation; an international platform for animation, visual effects, gaming and comics (AVGC) aimed at attracting foreign direct investment, coproduction treaties and innovation in collaboration with international counterparts; national and region al centres of excellence for skill development; and leveraging the National Education Policy to develop creative thinking at school level
The main recommendations of the Task Force categorized broadly under 4 categories are as under
- Domestic Industry Development for Global Access
- A National AVGC-XR Mission with a budget outlay to be created for integrated promotion & growth of the AVGC sector.
- Launch of a ‘Create in India’ campaign with exclusive focus on content creation, In India, For India & For World!
- With a goal to make India the global hub for AVGC, institute an International AVGC Platform, along with a Gaming Expo) with focus on FDI, Co-production treaties and Innovation.
- Establish a National Centre of Excellence (COE) for the AVGC sector to become an international reference point across Skilling, Education, Industry Development and Research & Innovation for the AVGC sector. Regional COEs will be instituted in collaboration with the State Governments to provide access to local industries and to promote local talent and content.
- Developing Talent ecosystem to realize Demographic Dividends
- Leverage NEP to develop creative thinking with dedicated AVGC course content at school levels, to build foundational skills and to create awareness about AVGC as a career choice.
- Launch AVGC focused UG/ PG courses with standard curriculum and globally recognized degrees. Standardize admission tests for AVGC related courses (viz, MECAT by MESC).
- With an eye on the demand of 20 Lakh skilled professionals in AVGC sector in this decade, augment skilling initiatives for AVGC sector under MESC. Enhance Industry participation to ensure employment opportunities and absorption for students from non-metro cities and NE states.
- Establish AVGC Accelerators and Innovation hubs in academic institutions, on lines of Atal Tinkering Labs.
- Enhancing Technology & Financial Viability for Indian AVGC Industry
- Democratize AVGC technologies by promoting subscription-based pricing models for MSME, Start-Ups and institutions.
- Made in India for AVGC technologies through incentive schemes for R&D and IP creation. Evaluate PLI scheme to incentivize AVGC hardware manufacturers.
- Enhanced Ease of Doing Business in AVGC sector i.e tax benefits, import duties, curbing piracy, etc.
- Leverage Start-Up India to provide technical, financial and market access assistance to AVGC entrepreneurs to promote culture of R&D and local IP Creation.
- Raising India’s soft power through an Inclusive growth
- Establish a dedicated Production Fund for domestic content creation from across India to promote Indian culture & heritage globally. Evaluate Reservation for high-quality indigenous content by broadcasters.
- For an Inclusive India, target skilling and industry outreach for youth in Tier 2 & 3 towns and villages in India. Establish Special incentives for women entrepreneurs in AVGC sector.
- Promote local Children’s channels for raising awareness on rich culture and history of India among children and youth
- Domestic Industry Development for Global Access
- Establish framework to ensure Child Rights Protection in the digital world
‘PRASAD’ project
Context-President inaugurates ‘PRASAD’ project to create a slew of facilities at Srisailam
PRASHAD Scheme:
The ‘National Mission on Pilgrimage Rejuvenation and Spiritual Augmentation Drive (PRASAD)’ was launched by the Ministry of Tourism in the year 2014-15 with the objective of holistic development of identified pilgrimage destinations.
The name of the scheme was changed from PRASAD to “National Mission on Pilgrimage Rejuvenation and Spiritual Heritage Augmentation Drive (PRASHAD)” in October 2017.
Implementing Agency:
The projects identified under this scheme shall be implemented through the identified agencies by the respective State/ Union Territory Government.
Objective:
- Rejuvenation and spiritual augmentation of important national/ global pilgrimage and heritage sites.
- Follow community-based development and create awareness among the local communities.
- Integrated tourism development of heritage city, local arts, culture, handicrafts, cuisine, etc., to generate livelihood.
- Strengthen the mechanism for bridging the infrastructural gaps.
Funding:
- Under it, the Ministry of Tourism provides Central Financial Assistance (CFA) to State Governments for promoting tourism at identified destinations.
- For components within public funding under this scheme, the Central Government will provide a 100% fund.
- For improved sustainability of the project, it also seeks to involve Public Private Partnership (PPP) and Corporate Social Responsibility (CSR) as well.
Scheme for Economic Empowerment of DNTs, NTs and SNTs (SEED)
•Major components: The four component of the SEED scheme are:
- Educational empowerment- Free coaching to students from these communities for Civil Services, entry to professional courses like medicine, engineering, MBA, etc.
- Health Insurance through PMJAY of National Health Authority.
- Livelihoods to support income generation, and
- Housing (through PMAY/IAY)
•Implementing agency: The DWBDNCs has been tasked with the implementation of this scheme.
•Who are eligible?
Those families having income from all sources of Rs.2.50 lakh or less per annum and not availing any such benefits from similar Scheme of Centre Government or the State Government.
•Outlay and time period: The scheme will ensure expenditure of Rs.200 crore to be spent over five years beginning 2021-22.
•Online portal: This portal will ensure seamless registration and will also act as a repository of the data on these communities. The portal is very user friendly and easily accessible on mobile phone with its mobile application. It will provide real time status of the application to the applicant.
•The payment to the beneficiaries will be made directly in to their accounts.